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The Next Big Thing Is Really Small: How Nanotechnology Will Change the Future of Your Business
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From Publishers Weekly
Ever heard of self-cleaning floor tiles and windows? Or mirrors that won't fog up in the shower? What about army uniforms that can "monitor a soldier's health, detect and detoxify chemical agents, heat and cool the soldier... and independently generate power so the soldier can remain in constant communication with headquarters"? According to Uldrich, director of the Minnesota Office of Strategic and Long-Range Planning, and nuclear physicist and business consultant Newberry, if you haven't heard of these innovations already, you will-and soon. They're just a few products in development that were made possible by rapid advances in the field of nanotechnology. The authors explain, "Nanotechnology is, broadly speaking, the art and science of manipulating and rearranging individual atoms and molecules to create useful materials, devices, and systems." With this manipulation, products can be made with fewer imperfections and more durability, drugs can be more efficient and have fewer side effects, and energy sources can be cleaner and more cost-effective. Approximately $2 billion a year is being invested in nanotechnology worldwide in industries such as textiles, plastics and pharmaceuticals. To help determine how directly one's business will be affected by nanotechnology, the authors offer "nanopoints" at the end of each chapter, which raise questions about how to best prepare for change in any given field. The business advice is general and obvious, but the book clearly presents many intriguing and important applications of this burgeoning field, which may interest those looking to invest in nanotechnology.Copyright 2003 Reed Business Information, Inc.
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From Booklist
According to the authors, nanotechnology will cause more dramatic changes in our civilization in the next 20 years than we saw in all of the twentieth century. Much of it sounds like science fiction: materials 100 times stronger than steel but lighter than plastic, superdrugs that eradicate cancer cells without side effects and repair heart tissue noninvasively, and self-assembling minibots that can reproduce any substance at the atomic level (like, say, a 1989 bottle of Chateau Mouton-Rothschild Bordeaux). Some of it is already happening. Computer companies have invested billions in nanotechnology that assembles chips at the atomic level, and a miniaturization of only 100 percent equals 10,000 times more computing power. By late 2003, flat panel displays will incorporate nanotechnology with high resolutions undetectable to the human eye. Eddie Bauer is currently using embedded nanoparticles to create stain-repellent khakis, and self-cleaning windows are already on the market. Entire industries may be disrupted, however, and the authors report not only how to take advantage of this coming revolution but also how to protect your current interests. David SiegfriedCopyright © American Library Association. All rights reserved
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Product details
Series: Crown Business Briefings
Hardcover: 208 pages
Publisher: Crown Business; 1 edition (March 11, 2003)
Language: English
ISBN-10: 1400046890
ISBN-13: 978-1400046898
Product Dimensions:
5.4 x 0.8 x 8.3 inches
Shipping Weight: 11.2 ounces (View shipping rates and policies)
Average Customer Review:
3.6 out of 5 stars
20 customer reviews
Amazon Best Sellers Rank:
#1,977,285 in Books (See Top 100 in Books)
Uldrich and Newberry compare November 9, 1989, with the day the Wright Brothers flew at Kitty Hawk. This was the day two IBM scientists coaxed individual atoms to build a structure, the IBM logo. As a result, nanotechnology, the science of manipulating material at the atomic level, was born. I had heard Bill Gates talk about many of the advancements mentioned in this book, but I had no idea they were so close. Some of them are being produced already. Embedded nanoparticles are being used to make stain-repellent khakis, for instance. Also, in 2001 Toyota introduced bumpers that are sixty percent lighter and twice as resistant to scratching and denting. Uldrich and Newberry predict that in ten years Nanotechnology could be a trillion dollar industry. Two companies, Nanosys, Inc. and ZettaCore, are working on constructing computer circuits that will create a 10,000-fold increase in computing power. Some applications could include tiny computers embedded in your clothing to monitor your health. In the health field, nano-sized drugs, because they are undetectable by the body's immune system, can reduce or eliminate side effects. One of the reasons Ulrich and Newberry are so optimistic is because of the industry jumping that nanotechnology will engender. They use Hostess Twinkies as a hypothesis. R&D for the company may spend money studying vitamin supplements and aroma therapy (to increase taste sensation). And there's good news for environmentalists. According to a Nationa Science Foundation official, "nanotechnology applications have the potential to save four hundred million gallons of gas annually and emit eleven billion fewer pounds of carbon dioxide into the air." Remember that anthrax scare? According to Uldrich and Newberry "two separate nanotechnology-related products will be able to render anthrax harmless" by the end of 2003. Much of what Uldrich and Newberry have to say is aimed at businessmen who may wind up extinct if they don't pay attention to nanotechnology. For instance, titanium dioxide nanoparticles can break down and loosen dirt smudges from materials, leading to such applications as a coating for new cars with self-cleaning nanoparticles. Car washes and gas stations beware! Even more stunning is Uldrich and Newberry's prediction that within ten years nanotechnology will help cure blindness and hearing loss: "... parts of our bodies that already operate at the nanoscale, such as the retinal cones and rods that allow sight and the stereocilia in the inner ear that allow hearing, can be replicated." If you're thinking that much of what I've said is "pie-in-the-sky," you should know that the National Science Foundation pegs the "probability of the type of commercial applications covered in this book actually occurring within the next fifteen to twenty years" within the 90 to 100 category.
From the moment I got this book I could not stop reading. It is very simple to read, with very convincing facts of what the next tecnological revolution will bring us. The sooner you read it the best it will be, it has very recent (2002-2003) facts about R&D happening today, the companies & universities developing this technologies. This technologies will change very fast.I would recomend this book to every business person, entrepreneurs, and young students.I hope you find it as exciting as I did.
I have this book and have let a number of people read it. All have told me and I agree that the book is a great introduction to nanotechnology. The wave of the future is well explained in terms anyone can understand. A very important work from two very knowledgeable people.
Just took a course ion this topic - extremely interesting. Fun to read some of the further advances that are changing our world.
"Nano-" is a prefix meaning one-billionth (just as "giga-" is a prefix meaning one billion). A nanometer is one-billionth of a meter, and as the authors illustrate on page 24, a nanometer is about ten hydrogen atoms wide while a typical biological cell is thousands of nanometers wide. It is useful to understand that nanotechnology is then about manipulating the very small irrespective of the technological field or science involved.This is an important point and one the Jack Uldrich and Deb Newberry emphasize throughout this breezy and readable introduction to how nanotechnology is going to change our lives over the next couple of decades. Manipulating the very small, molecule by molecule, and even atom by atom, will prove enormously useful in a wide range of industries, from space exploration and the airline business to the modification of foods to the treatment and prevention of disease. Consequently what this book is about is not only building ultra-turbo'ed computers and superslick surfaces for airplanes and submarines, but about genetically modified foods and stem cell research.This book just skims the surface of what is going on and gives the reader some idea about where the action is and what is likely to develop in the next few years. Starting in 2003, they project what products and services are likely to be available today (Chapter Five: "2004 & 2005: Faster, Smaller, Cheaper, Better"); a few years from now (Chapter Six: "2006-2008: The Avalanche Begins"); a decade down the road (Chapter Seven: "Taking Control"); and on into the future (Chapter Eight: "2013 & Beyond: The World Becomes Smaller and Smarter").Their book-business spin is how these changes will affect YOUR business. The watchword is "disruptive," because a new nanoengineered product has the potential for putting present day businesses OUT of business. Just as the internal combustion engine changed the landscape of America, and electricity transformed our world in ways that nobody at the time could reliably predict, the products and services made possible by the manipulation of the very, very small, will (very soon) change the way we live in ways we cannot fully predict--which suggests the question, Which are the horse and buggy businesses of today?Since this book is aimed at readers interested in the possible impact of the nanoworld on their businesses, the authors suggest how many advances will play out: First, the military or the space program or a large corporation will develop at high cost the new technology. Then, as the technology is seen to work, it will spread to "very high-end niches" such as in sports and recreation (yacht racing and mountain climbing, for example) where people are ready to pay a high price for just a little improvement. From there the technology will be taken up by "high-end markets" (fancy cars, expensive cosmetics, etc.) and from there as the price continues to fall "to everyday products (e.g., kitchen appliances, bikes, and toys)..." and so on. (p. 166)Conservative people the world over are understandably upset at some of the prospects. By manipulating individual biological cells and their attendant chemistry, we might be able to grow new limbs and organs for our bodies, possibly including a whole new YOU. Food products will be modified to include imbedded vitamins and pesticides (this is already being done), but also medicines and even contraceptives. We will be able to wear or have implanted in our bodies super-fast computers. Indeed, it may happen that we will become the cyborgs of science fiction, making it hard to tell where our genetic biology ends and our enhanced body begins. We may in fact cross over some unmarked threshold and become something other than human.While the authors are not looking this far ahead, it is interesting to note that Chapter Seven is subtitled "Taking Control." The irony here is that with identity tags ("nanosensors") imbedded in every product (and possibly into EVERYBODY) we ourselves will not be taking control. Rather the technology will be taking control of us. Remember that biological evolution on this once lifeless planet began with chemistry, and now the products of that chemistry (us) are reaching out to control the planet. Might not our technology some day control us?Oh, Brave New World,/ That has such things in it!--to paraphrase Shakespeare (from The Tempest).In the final chapter the authors do address the ethical, philosophical and social aspects of nanotechnology-enabled advances in our lives and warn that many people will be against them (indeed many people already are against them). It will not be a case of a technology taking off smoothly. Whether the best technique or product wins out in the marketplace (as the Qwerty keyboard, VHS technology, and Microsoft showed us) may depend on how resistant people are to change, how intrenched one technology is, and how the politics play out. The brave new world of nanotechnology will transform the planet, no question about that, but when and how is, as the authors advise, entirely unclear.Nonetheless the authors emphasize the positive aspects of the great changes to come. They see nanotechnology giving us cheaper energy, solving our fresh water and pollution problems, enabling us to live longer and better lives, etc. Personally I welcome the excitement and change to come, and I envy those younger than I who will see a lot more of it.
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